| 
Emerald
City Smoothie and you: a compelling opportunity
If you
are looking for a significant franchise opportunity with a low cost of
entry and a high upside potential, you may be a great candidate to be
an Emerald City Smoothie (ECS) franchise owner.
One of the most important
things that set ECS apart from the crowd is its unique brand promise.
ECS delivers healthy smoothies with unbeatable taste. When you're getting
started, this unique concept results in a shorter time to break even.
Even better, over the long run, it means that you own a defensible brand
that is very difficult to copy.
We've also
built our uniqueness beyond the product. We build customer loyalty everyday
through:
- A personal service
philosophy that turns our employees into part of our customer's fitness-support
team, which keeps customers coming back
- The right supplements
for any health goal from weight loss to bulking up
- Smoothie recipes
that won us the "best of" smoothie category in a Seattle poll,
featuring a unique blending process that creates a smooth, refreshing,
but never-watery, taste.
- World-class visual
branding and store design that draws customers into your stores and
makes selection of high-margin add-on products easy
- Corporate marketing,
training, site selection, and quality control services
ECS also features
all the benefits offered by franchises in general including a formula
for operating a successful business that all but eliminates business mistakes
commonly made by new business owners. Today, one out of every three dollars
spent by Americans for goods and services is spent in a franchised business
(source: Franchise.org website), generating an estimated US$1 trillion
in the U.S. economy annually. The combination of the franchisor's expertise
and your hard work create the potential for a strong business. With a
franchise, you are in business for yourself, not by yourself!
Why ECS?
The Concept
Emerald City Smoothie is a retail concept that marries taste and good
health. At the center of the ECS value proposition is an incredible tasting,
24-ounce smoothie. The best description of our smoothies is that they
taste fresh, like just-picked fruit off the tree. Once you try one, it's
almost impossible to not come back for more.
A recent study, the
ECS Customer Study 2005, by integrated brand experts Parker LePla, supports
our claims. Consider these facts:
- 100% of customers
indicate that they will buy additional smoothies from ECS in the future
- A large majority
of our customers visit our stores three or more times per week
64% of our customers say being an ECS customer tells the world they
are health conscious
- 39% were referred
to ECS by a friend
- Customer top-three
buying criteria include taste 32%, service 25%, and health 21%
- Finally, ECS scored
an average 4.29 on Parker LePla's brand strength on a scale ranging
from -5 to +5. A 4.29 places these customers in the Committed level,
which is characterized by extreme loyalty, a willingness to pay more
than for a competitive product and a desire to tell others about the
brand.
This customer behavior makes ECS a strong brand. In addition,
the smoothie industry as a whole benefits from America's long-term need
to embrace a healthier lifestyle and combat obesity.
Our
Customers Appreciate Taste and Health
|
|
|
|
|
