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Our Brand
What differentiates our gourmet sandwich creations from the lackluster "meat on a bun" offerings of our competitors? A great brand.
A great brand connects
with customers on a very deep level. It inspires passion, loyalty and
confidence. And it should deliver the same positive experience and feelings
to the customer time and time again.
A brand is on the path to greatness when customers absolutely refuse to consider an alternative.
This is exactly the
way our customers feel about the fantastic food at Mustard Café
SM restaurants. It’s instantly apparent what the Mustard Café
brand represents: the best quality, health-conscious ingredients served
in a comfortable atmosphere, at a reasonable cost. Once customers have
sampled our clearly superior taste, quality and service, they wouldn't
even think of buying a sandwich anywhere else.
Mustard – distinct, colorful, smart, off the beaten path.
Start a Mustard
Café
Gourmet delis and fast casual eateries are experiencing
some of the fastest rates of growth in the restaurant industry. Consumer
demand for the distinctive gourmet foods served at Mustard Café
has never been higher.
Our franchisees currently
enjoy the kind of financial success that follows when a franchiser not
only capitalizes on market trends, but also creates a clear brand advantage
within that trend.
We’re Mustard Café Corporation, the team behind the Mustard Café
restaurant system. If you are investigating business opportunities in
the food and beverage industry, we’d like to speak with you.
Benefits of Becoming a Franchisee
Mustard Café Corporation is committed to doing whatever it takes to help our franchisees succeed.
Success in the restaurant industry takes much more than a top brand and some fancy signage. Mustard Café franchisees gain access to comprehensive support tools and resources every step of the way. Our knowledgeable, hands-on team of restaurant professionals is available for consultation on every aspect of café operations and management. We also offer the following benefits to all franchisees:
-
Site selection
assistance.
Leverage our relationships with premier real estate brokers and developers
to bolster your resources as you seek out a site.
- Store design
and build-out assistance.
Utilize our prototype architectural designs, and consult with professionals
regarding design and build-out issues.
- Turnkey
equipment packages.
Streamline the build-out of café locations with one-stop shopping
for equipment.
- Management
and operations consulting.
Call upon Mustard Café Corporation for field and management support.
- Training
programs.
Receive comprehensive training for yourself and your employees.
- Marketing
Manual.
Utilize our marketing and promotional strategies, plus pre-designed
marketing materials.
- Procedures
Manual.
Review all aspects of café operations.
- Recipes
Manual.
Follow our proprietary recipes and proven ingredients for a great taste
every time.
- Marketing
Manual.
Utilize our proven marketing and promotional strategies and tactics,
plus pre-designed marketing materials.
-
Use of marks
and intellectual property.
Exercise your license to use the Mustard Café trademark and logo,
as well as printed materials.
- Corporate
purchasing power.
Avoid the hassles of having to negotiate with suppliers by taking advantage
of our National Accounts with vendors.
- Ongoing
product development.
Incorporate new and exciting additions, fresh from our test kitchens,
into your store's menu.
- Lead generation
programs.
(For Area Directors)
Follow up on leads from our internet advertising and trade show programs
to recruit new owners and develop your territory.
Franchisee Qualifications
To ensure we have the most qualified store owners with a passion for success, Mustard Café Corporation has set the bar very high for prospective franchisees. Franchisees must possess a track record as a successful business owner, and a net worth of at least $350,000, of which $80,000 is liquid and available.
The following qualifications are also required:
-
Adherence to and agreement with Mustard’s high standards for quality and customer service
- Entrepreneurial drive and spirit
- Both the willingness and the bandwidth to devote full-time efforts to this business
- Working knowledge of accounting and financial reports
- Strong communication, leadership and organizational skills
- Management experience
- Ability to recruit, train and motivate employees
For franchisee prospects with larger ambitions and amounts of capital to invest, we encourage consideration of our Area Director or Area Developer programs. |
